AI automation + full-stack delivery

I build tools that cutrepetitive team work.

Custom automations, internal tools, and product builds for teams stuck in spreadsheets, manual handoffs, or slow content workflows.

Talk Through a WorkflowSee Proof

01 // What I Build

Practical builds for teams that need work to move faster.

I scope around the job your team repeats, then build the smallest useful tool, integration, or product surface that removes the bottleneck.

Content, research, and back-office automation

AI Workflow Tools

Tools that take raw inputs, run the right model or service, and return structured output your team can review, edit, and use.

Transcription pipelinesRAG assistantsStructured generationReview queues

Web, mobile, API, and integration builds

Product & Platform Delivery

Full-stack builds with the API shape, CMS integration, and handoff needed to stay useful after launch.

Next.js appsMobile APIsCMS integrationsProduction handoff

Creator, event, and growth operations

Campaign Ops Tools

Dashboards and task flows that replace spreadsheet chasing with assignment, review, analytics, and incentive tracking.

Task systemsCreator portalsAnalytics viewsReward workflows

Before -> After

Start with the repeatable work. Then decide what to build.

Before

  • Work is passed through chat, spreadsheets, or fragmented CMS screens.
  • People repeat extraction, formatting, review, and status updates by hand.
  • Leadership sees progress late, after delays have already compounded.

After

  • Inputs are captured once, normalized, and routed through the right flow.
  • AI and software handle repeatable steps while humans keep approval control.
  • Dashboards expose status, exceptions, and outcomes before they become blockers.

Fewer handoffs

Clear ownership

Faster review

Reusable data

02 / Selected work

Three examples of repeated work turned into usable tools, with the outcome tied to the project that produced it.

03 // How Engagement Works

A practical path from bottleneck to working tool.

Useful builds come from tight scope, fast proof, and a clean handoff. The process is designed to keep that visible.

01

Map the work

Identify the workflow, edge cases, owners, tools, and success metric before design starts.

02

Shape the build

Define the data model, automation points, UI surfaces, integrations, and review controls.

03

Build the loop

Ship a usable version with real inputs, clear exception handling, and feedback from operators.

04

Handoff and harden

Document the workflow, train the owner, tighten reliability, and plan the next useful increment.

Automation Sprint

A focused build for a known manual workflow.

Product Build

A web, mobile, or API system from scope through launch.

Technical Ops Partner

Ongoing support across content, campaign, or internal operations.

Scope Work

03 // Strategic_Deployment_Logs

LOGS
Deployment_01 // Operations

Backslash Creative Nusantara

Node: Jakarta Selatan

Cycle: 09/2020 - Present

  • »Co-founded and operate a digital agency delivering custom software, AI automation, and full-stack systems to 10+ clients across Indonesia.
  • »Architected internal tooling and project management systems that reduced delivery overhead and improved team throughput.
  • »Contributed as lead developer and strategist across product architecture, SEO, SEM, content systems, and client delivery.
Role: Operations
Deployment_02 // Digital

Garuda TV

Node: Jakarta Selatan

Cycle: 12/2024 - 09/2025

  • »Led an AI-powered content operations overhaul, deploying ACTS to cut production time by roughly 70%.
  • »Shipped the Garuda TV mobile app from architecture through App Store delivery in under 4 months.
  • »Directed platform, workflow, and automation decisions across website, social, and mobile distribution.
Role: Digital Content Distribution Lead & Technology Advisor
Deployment_03 // Head

Garuda TV

Node: Jakarta Selatan

Cycle: 10/2023 - 11/2024

  • »Directed digital output across website, social, and campaign channels for a national broadcast media brand.
  • »Integrated digital systems across departments to align content, distribution, and internal execution.
  • »Managed budgets, resources, and strategic planning for the organization's digital initiatives.
Role: Head of Digital Dept.
Deployment_04 // Web

Zero One Group

Node: Jakarta

Cycle: 09/2022 - 08/2023

  • »Delivered bespoke WordPress builds and custom platform work for regulated and corporate clients.
  • »Improved website performance and on-page SEO to strengthen discoverability and delivery quality.
  • »Collaborated across stakeholders to translate requirements into maintainable client-facing systems.
Role: Web Developer
Deployment_05 // Web

Bomb Creative Indonesia

Node: Jakarta

Cycle: 02/2019 - 08/2022

  • »Designed and shipped responsive marketing websites focused on usability, speed, and visual polish.
  • »Improved front-end quality through cross-browser optimization and performance-focused implementation.
  • »Produced technical documentation and handoff material for internal teams and clients.
Role: Web Designer & Developer
Deployment_06 // Project

Paul & Co Asia

Node: Kawasan BSD

Cycle: 07/2017 - 09/2017

  • »Built an OCR-based production tracking system backed by Raspberry Pi capture units for real-time factory data.
  • »Deployed edge hardware inside drying chambers to automate information retrieval from production flows.
  • »Coordinated with production teams to integrate the system into existing operational routines.
Role: Project Coordinator
Build faster / reduce repeated work

Replace one slow workflow with a working tool.

Bring a process that keeps wasting time. I will help scope the smallest credible build to improve it.

Email GabrielOpen Contact Form

05 / Contact

Have a workflow worth fixing?

Send the workflow, product, or campaign process you want to improve. The first reply will focus on scope, constraints, and the fastest credible path to a useful build.

Project path

Book a 30-min call

What should we scope?
Next.js /FastAPI /PostgreSQL /React.js /Flutter /GCP /Docker /RAG /LLM Integration /n8n /REST APIs /Python /TypeScript /ERPNext /Linux /OpenCV /Next.js /FastAPI /PostgreSQL /React.js /Flutter /GCP /Docker /RAG /LLM Integration /n8n /REST APIs /Python /TypeScript /ERPNext /Linux /OpenCV /
Still deciding // Open line available

Need an app, automation, or internal tool?

Email

HI@GABRIELREYNOLD.COM

LinkedIn

LINKEDIN/REYNOLD