I architect technical and growth leverage for high‑velocity teams.

Full‑stack engineer, growth strategist, and operations optimizer for digital products.

I operate as your

ArchitectureGrowthOperations
Garuda TV
Backslash Creative
Zero One Group
Telkomsel
Paul & Co
OJK
Garuda TV
Backslash Creative
Zero One Group
Telkomsel
Paul & Co
OJK

01 // Tactical_Loadout_Matrix

// Architecture

Full-Stack_Lead

Architecting scalable solutions with Next.js, FastAPI, and PostgreSQL. Bridging the gap between RAG-based AI and production-ready APIs.

Next.jsFastAPIPostgreSQLReact.js
// Intelligence

Agentic_AI

Deploying autonomous agent workflows and Multimodal Prompt Engineering to liquidate operational drag.

Prompt EngineeringRAGPythonMultimodal
// Operations

Ops_Disruption

Streamlining 360 marketing campaigns and organizational workflows through technology integration.

AutomationStreamlining OpsERPNextAgile
// Growth

Strategy_DNA

Creative direction meets data. Formulating digital roadmaps that integrate SEO foundations with digital campaigns.

Digital StrategySEOGrowth HackingAnalytics
// Engineering

Edge_&_IoT

Embedded software expertise. OCR systems, Raspberry Pi deployment, and containerized software for edge computing.

Edge ComputingIoTLinuxDocker
// Leadership

Product_MGT

Navigating early-stage startup chaos. Product development from ideation to high-fidelity client presentations.

Product MgmtPublic SpeakingTeam LeadershipScrum

02 // Operational_Engagements // Portfolio

Garuda
Mar 2025 - Jun 2025

Garuda TV Mobile App

Led the architecture design, user experience direction, and integration strategy for Garuda TV's official mobile application. Built the client side using Flutter and developed a custom WordPress plugin to serve API endpoints for content integration.

Project ManagementMobile Application DevelopmentFlutter
Backslash
Nov 2024 - Jan 2025

akp.co.id Website Revamp

Lead the redesign and rebuild of a corporate profile site for OJK compliance. Oversaw software architecture, user journey planning, and system integrations.

Project ManagementSoftware Architecture
Garuda
Jan 2025

ACTS (Audio Recording & Creative Transcription System)

Designed and developed ACTS, an internal AI-driven tool that automates video/audio transcription from social media posts/file uploads and content generation workflows. Built using FastAPI and Python with OpenAI's Whisper and GPT-4o.

FastAPIReact.jsAPI Development
Backslash
Oct 2024

yulikaflorist.com Website Development

Led the end-to-end development of an elegant and visually-driven website for a premium florist, emphasizing aesthetics, responsive design, and seamless content management.

WordPress
Backslash
May 2024 - Sep 2024

CIEIE 2024

Led digital audience acquisition strategy, resulting in over 10,000 visitors across three event days. Developed end-to-end acquisition framework encompassing SEO/SEM optimization, targeted email marketing, and strategic outreach via relevant sourcing communities.

Project Management360 Marketing360 Campaigns
Backslash
Jun 2024 - Aug 2024

AFS (Asia Fashion Show) 2024

Led digital audience acquisition strategy for a B2B fashion sourcing exhibition targeting fashion buyers across Southeast Asia. Developed multi-channel approach combining SEO/SEM, fashion-focused email marketing, and strategic content distribution.

Project Management360 Marketing360 Campaigns
Garuda
Aug 2023 - Dec 2023

Bantu Sekolah

Led technical development for a compact embedded media server designed to deliver curated educational multimedia content in offline or low-connectivity environments as part of Garuda TV's CSR program.

Internet of Things (IoT)Embedded SoftwareContainerized Software
Zero
Mar 2023 - May 2023

sekarbumi.com Website Revamp

Delivered a customized, OJK-compliant WordPress website for a publicly listed company. Developed custom themes and plugins to match stakeholder requirements and ensure regulatory alignment.

WordPress
Backslash
Dec 2022

sensi.co.id Website Development

Focused on modernizing digital presence and aligning the brand with its growing position in the health and hygiene sector.

WordPress
Backslash
Feb 2020

telkomselbuzz.com – Nano-Micro Influencer Campaign Management

Developed a Laravel-based web application to manage 300+ nano/micro influencers as part of Telkomsel's youth marketing campaigns. Designed features including gamified engagement, user/content management, reward system and analytics.

LaravelBootstrapMySQL

03 // Strategic_Deployment_Logs

LOGS
Deployment_01 // Operations

Backslash Creative Nusantara

Node: Jakarta Selatan

Cycle: 09/2020 - Present

  • »Oversees the agency's day-to-day operations, from planning and budgeting to project implementation.
  • »Implements efficient project management frameworks to track progress and ensure timely, budget-compliant project deliveries.
  • »Leads strategic planning efforts to identify new market opportunities, optimize service offerings, and project revenue.
Role: Operations
Deployment_02 // Digital

Garuda TV

Node: Jakarta Selatan

Cycle: 12/2024 - 09/2025

  • »Oversee the strategic planning and execution of digital content distribution across website, social media, and mobile applications.
  • »Identify and optimize processes within the digital department to reduce redundant tasks using code, automation tools, and agentic AI.
  • »Lead the exploration and implementation of emerging technologies (Generative AI) to scale content creation workflows.
Role: Digital Content Distribution Lead & Technology Advisor
Deployment_03 // Head

Garuda TV

Node: Jakarta Selatan

Cycle: 10/2023 - 11/2024

  • »Directs and manages all digital strategies, including content creation, marketing campaigns, and website oversight.
  • »Integrates digital solutions organization-wide by working closely with other department heads.
  • »Monitors evolving digital trends to ensure organizational agility.
Role: Head of Digital Dept.
Deployment_04 // Web

Zero One Group

Node: Jakarta

Cycle: 09/2022 - 08/2023

  • »Specialized in bespoke WordPress development, including custom plugin/theme creation.
  • »Optimized website performance and spearheaded on-page SEO improvements.
  • »Collaborated with cross-functional teams to satisfy client specifications.
Role: Web Developer
Deployment_05 // Web

Bomb Creative Indonesia

Node: Jakarta

Cycle: 02/2019 - 08/2022

  • »Designed and developed websites emphasizing aesthetics, user experience, and responsiveness.
  • »Ensured cross-browser compatibility and optimal loading speeds.
  • »Created technical documentation and provided end-user training.
Role: Web Designer & Developer
Deployment_06 // Project

Paul & Co Asia

Node: Kawasan BSD

Cycle: 07/2017 - 09/2017

  • »Developed and implemented an OCR-based information retrieval system to track production times.
  • »Deployed Raspberry Pi units with cameras for real-time data capture in drying chambers.
  • »Collaborated with production teams for technology integration.
Role: Project Coordinator
Deployment_07 // Office

Politeknik Keuangan Negara STAN

Node: Bintaro

Cycle: 01/2017 - 03/2017

  • »Documented technical problems and solutions.
  • »Provided front-line IT support for faculty, students, and staff.
Role: Office Helpdesk
// Ready_for_Transformation

Deploy Your
Vision

Don't let technical debt or operational drag slow you down. Let's architect a scalable future for your product.

04 // Signal_Established // Stand_By_For_Input

INITIATE
COMM_LINK

Ready to exploit technical leverage? Send your parameters below to establish a secure uplink.

Express.js /Next.js /ERPNext /RAG /PostgreSQL /FastAPI /React.js /REST APIs /Flutter /API Development /Mobile Application Development /Google Cloud Platform (GCP) /Linux /PHP /HTML /MYSQL /Google Analytics /Microsoft Excel /Cascading Style Sheets (CSS) /Laravel /CodeIgniter /WordPress /SQL /Bootstrap /Google Ads /Git /Search Engine Marketing (SEM) /JavaScript /Front-End Development /OpenCV /Meta Business Suite /Express.js /Next.js /ERPNext /RAG /PostgreSQL /FastAPI /React.js /REST APIs /Flutter /API Development /Mobile Application Development /Google Cloud Platform (GCP) /Linux /PHP /HTML /MYSQL /Google Analytics /Microsoft Excel /Cascading Style Sheets (CSS) /Laravel /CodeIgniter /WordPress /SQL /Bootstrap /Google Ads /Git /Search Engine Marketing (SEM) /JavaScript /Front-End Development /OpenCV /Meta Business Suite /
Signal_Established // Stand_By_For_Input

READY_TO
EXECUTE?

Tactical_Network

LINKEDIN/REYNOLD