Iarchitecttechnicalandgrowthleverageforhigh‑velocityteams.
Full‑stack engineer, growth strategist, and operations optimizer for digital products.
I operate as your
01 // Tactical_Loadout_Matrix
Full-Stack_Lead
Architecting scalable solutions with Next.js, FastAPI, and PostgreSQL. Bridging the gap between RAG-based AI and production-ready APIs.
Agentic_AI
Deploying autonomous agent workflows and Multimodal Prompt Engineering to liquidate operational drag.
Ops_Disruption
Streamlining 360 marketing campaigns and organizational workflows through technology integration.
Strategy_DNA
Creative direction meets data. Formulating digital roadmaps that integrate SEO foundations with digital campaigns.
Edge_&_IoT
Embedded software expertise. OCR systems, Raspberry Pi deployment, and containerized software for edge computing.
Product_MGT
Navigating early-stage startup chaos. Product development from ideation to high-fidelity client presentations.
02 // Selected_Works
Garuda TV Mobile App
Led the architecture design, user experience direction, and integration strategy for Garuda TV's official mobile application. Built the client side using Flutter and developed a custom WordPress plugin to serve API endpoints for content integration.
akp.co.id Website Revamp
Lead the redesign and rebuild of a corporate profile site for OJK compliance. Oversaw software architecture, user journey planning, and system integrations.
ACTS (Audio Recording & Creative Transcription System)
Designed and developed ACTS, an internal AI-driven tool that automates video/audio transcription from social media posts/file uploads and content generation workflows. Built using FastAPI and Python with OpenAI's Whisper and GPT-4o.
yulikaflorist.com Website Development
Led the end-to-end development of an elegant and visually-driven website for a premium florist, emphasizing aesthetics, responsive design, and seamless content management.
CIEIE 2024
Led digital audience acquisition strategy, resulting in over 10,000 visitors across three event days. Developed end-to-end acquisition framework encompassing SEO/SEM optimization, targeted email marketing, and strategic outreach via relevant sourcing communities.
AFS (Asia Fashion Show) 2024
Led digital audience acquisition strategy for a B2B fashion sourcing exhibition targeting fashion buyers across Southeast Asia. Developed multi-channel approach combining SEO/SEM, fashion-focused email marketing, and strategic content distribution.
Bantu Sekolah
Led technical development for a compact embedded media server designed to deliver curated educational multimedia content in offline or low-connectivity environments as part of Garuda TV's CSR program.
sekarbumi.com Website Revamp
Delivered a customized, OJK-compliant WordPress website for a publicly listed company. Developed custom themes and plugins to match stakeholder requirements and ensure regulatory alignment.
sensi.co.id Website Development
Focused on modernizing digital presence and aligning the brand with its growing position in the health and hygiene sector.
telkomselbuzz.com – Nano-Micro Influencer Campaign Management
Developed a Laravel-based web application to manage 300+ nano/micro influencers as part of Telkomsel's youth marketing campaigns. Designed features including gamified engagement, user/content management, reward system and analytics.
03 // Strategic_Deployment_Logs
Backslash Creative Nusantara
Node: Jakarta Selatan
Cycle: 09/2020 - Present
- »Oversees the agency's day-to-day operations, from planning and budgeting to project implementation.
- »Implements efficient project management frameworks to track progress and ensure timely, budget-compliant project deliveries.
- »Leads strategic planning efforts to identify new market opportunities, optimize service offerings, and project revenue.
Garuda TV
Node: Jakarta Selatan
Cycle: 12/2024 - 09/2025
- »Oversee the strategic planning and execution of digital content distribution across website, social media, and mobile applications.
- »Identify and optimize processes within the digital department to reduce redundant tasks using code, automation tools, and agentic AI.
- »Lead the exploration and implementation of emerging technologies (Generative AI) to scale content creation workflows.
Garuda TV
Node: Jakarta Selatan
Cycle: 10/2023 - 11/2024
- »Directs and manages all digital strategies, including content creation, marketing campaigns, and website oversight.
- »Integrates digital solutions organization-wide by working closely with other department heads.
- »Monitors evolving digital trends to ensure organizational agility.
Zero One Group
Node: Jakarta
Cycle: 09/2022 - 08/2023
- »Specialized in bespoke WordPress development, including custom plugin/theme creation.
- »Optimized website performance and spearheaded on-page SEO improvements.
- »Collaborated with cross-functional teams to satisfy client specifications.
Bomb Creative Indonesia
Node: Jakarta
Cycle: 02/2019 - 08/2022
- »Designed and developed websites emphasizing aesthetics, user experience, and responsiveness.
- »Ensured cross-browser compatibility and optimal loading speeds.
- »Created technical documentation and provided end-user training.
Paul & Co Asia
Node: Kawasan BSD
Cycle: 07/2017 - 09/2017
- »Developed and implemented an OCR-based information retrieval system to track production times.
- »Deployed Raspberry Pi units with cameras for real-time data capture in drying chambers.
- »Collaborated with production teams for technology integration.
Politeknik Keuangan Negara STAN
Node: Bintaro
Cycle: 01/2017 - 03/2017
- »Documented technical problems and solutions.
- »Provided front-line IT support for faculty, students, and staff.
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